Pocky!
Pocky!
"Pocky is a Japanese snack food produced by the Ezaki Glico Company of Japan. It was first sold in 1965, and consists of a biscuit stick coated with chocolate. Pocky was an instant hit among Japanese teenagers, and brought in sales of 30 billion yen in its first two years. The name was changed to "Pocky", after the Japanese onomatopoetic word for the sound Pocky makes when bitten, pokkin. The original was followed by "Almond Pocky" in 1971, with an almond coating, and "Strawberry Pocky" in 1977. Today, the product line includes such variations as milk, mousse, green tea and coconut flavored coatings, and themed products such as "Decorer Pocky", with colorful decorative stripes in the coating, and "Men's Pocky", a dark (bittersweet) chocolate."
Boxes of this delicious confectionary, as well as actual pocky sticks, can be seen in various anime productions and printed manga. This includes Spirited Away!! "In the beginning of the movie when Chihiro and her family are driving to their new house a empty box of 'pock' can be seen bouncing around the back seat." -- quote taken from one website that is dedicated to Pocky -Pocky Shrine.